Branding session held for incubatees

The ASOG Technology Business Incubator (ASOG TBI) held a huddle session on branding essentials for startups on July 22, 2025 at the ASOG TBI Incubation Center to help incubatees strengthen their brand foundations and improve market readiness.

The session introduced core branding concepts, including idea development, brand identity creation, and design principles that influence how startups are recognized in the market.

Incubatees also developed mission statements during the workshop to define the values and goals that will shape their startup identities.

Mr. Vencel Angelo Sanglay, Creative Technologies and Digital Engagement Officer of ASOG TBI, facilitated the session as part of the incubator’s continuing capability-building activities.